DR. NORATIKAH BINTI ABU

	Contact No. : 095492364 Gender : FEMALE Nationality : MALAYSIA Current Positon : DS51-A-PENSYARAH UNIVERSITI E-Mail : atikahabu@ump.edu.my
ACADEMIC QUALIFICATION
. 2016 : IJAZAH KEDOKTORAN (DOCTORAL DEGREE), UNIVERSITI TEKNOLOGI MALAYSIA, SKUDAI . 2016 : IJAZAH SARJANA MUDA (BACHELOR DEGREE), UNIVERSITI TEKNOLOGI MALAYSIA, SKUDAI
EXPERTISE
EXPERT AREA MAJOR YEARS OF EXPERTISE LEVEL STATISTICS AND PROBABILITY FORECASTING 5 SANGAT TINGGI
EMPLOYMENT HISTORY
EMPLOYER POST JOIN DATE RESIGN DATE STATUS Asia Pacific Universiti PENSYARAH 18/01/2016 01/03/2016 -
RESEARCH
NO. TITLE ROLE START DATE END DATE STATUS 1. TIME SERIES FORECAST MODELING FOR THE TOURISM DEMAND USING STL DECOMPOSITION BASED LSTM MODEL (UIC241506) Leader 23-FEB-2024 22-FEB-2025 Sedang Berjalan 2. TIME SERIES FORECAST MODELING FOR THE TOURISM DEMAND USING STL DECOMPOSITION BASED LSTM MODEL (RDU242705) Leader 23-FEB-2024 22-FEB-2025 Sedang Berjalan 3. ARTIFICIAL INTELLIGENCE BASED DRONE IN DETECTING PADDY PLANT DISEASES (UIC231524) Member 01-DEC-2023 30-NOV-2024 Sedang Berjalan 4. ARTIFICIAL INTELLIGENCE BASED DRONE IN DETECTING PADDY PLANT DISEASE (RDU232714) Member 01-DEC-2023 30-NOV-2024 Sedang Berjalan 5. ENHANCING RICE IMPORT DEMAND FORECASTING IN MALAYSIA: A HYBRID APPROACH INTEGRATING BOX-JENKINS AND LONG SHORT-TERM MEMORY (LSTM) MODELS Leader 01-NOV-2023 31-OCT-2025 Sedang Berjalan 6. FORMULATION OF HYBRID BOX-JENKINS AND LONG SHORT TERM MEMORY (LSTM) MODELFORTOURISM DEMAND FORECASTING IN MALAYSIA Leader 15-JUL-2023 14-JUN-2026 Sedang Berjalan 7. FORMULATION OF FORECASTING MODEL FOR TOURISM INDUSTRY IN MALAYSIA Leader 25-MAY-2021 24-MAY-2023 Selesai (Mencapai Semua KPI) 8. Module Developer for Future Innovator's School (FIS) Data Science Subject Member 01-JUL-2020 30-JUN-2022 Selesai (Mencapai Semua KPI) 9. AN INTEGRATION OF BASS AND GREY: A CASE STUDY FOR NEW TOURISM PRODUCT IN MALAYSIA Leader 15-OCT-2019 14-OCT-2021 Selesai (Mencapai Semua KPI) 10. PAIRWISE AGGREGATED RANK BASED APPROACH FOR MALAYSIAN ECO-FRIENDLY CAR PURCHASING PREFERENCE Member 05-APR-2018 04-JUL-2020 Selesai (Tidak Mencapai KPI) 11. An Inter-dependent Non-separable Data Envelopment Analysis Model for National Sustainability Indicator Development Member 15-AUG-2017 14-AUG-2019 Selesai (Tidak Mencapai KPI) 12. Development of Interactive Software for Gold Price Forecasting Member 30-JUN-2017 29-JUN-2019 Selesai (Mencapai Sebahagian KPI) 13. Development of Forecasting Model for New Tourism Product Demand in Malaysia Leader 30-JUN-2017 29-JUN-2019 Selesai (Mencapai Semua KPI) 14. DIAGONALIZATION OF COVARIANCE MATRIX IN MOBILE ROBOT SIMULTANEOUS LOCALIZATION AND MAPPING Member 01-MAY-2017 01-MAY-2019 Tamat (Tutup Projek) 15. Modeling of Forecasting Practices for Tourism Product in Malaysia Leader 15-SEP-2016 14-SEP-2017 Selesai (Mencapai Semua KPI)
PUBLICATION
TYPE PUBLICATION TARIKH PENERBITAN TYPE OF CONTRIBUTION REFEREED PUBLICATION JOURNAL Forecasting the Malaysian Crude Palm Oil Price during COVID-19 Pandemic 01/07/2021 PENULIS ARTIKEL BERSAMA JOURNAL New tourism product forecasting - A study of different potential markets 18/11/2021 PENULIS ARTIKEL JOURNAL SARIMA and Exponential Smoothing model for forecasting ecotourism demand: A case study in National Park Kuala Tahan, Pahang. 01/07/2021 PENULIS ARTIKEL JOURNAL A study on private vehicle demand forecasting based on Box-Jenkins method 11/01/2020 PENULIS ARTIKEL JOURNAL New tourism product forecasting – application of Bass Diffusion Model and Grey Forecasting Model 01/12/2020 PENULIS ARTIKEL CONFERENCE PAPER Ecotourism Demand Forecasting at National Park, Kuala Tahan, in Pahang. 21/10/2019 PENULIS ARTIKEL JOURNAL Four types of dependence relationship in two consecutive stage data envelopment analysis model 21/08/2019 PENULIS ARTIKEL BERSAMA JOURNAL Tourism demand forecasting – a review on the variables and models 01/11/2019 PENULIS ARTIKEL BERSAMA CONFERENCE PAPER Tourism Forecasting in Pahang: An Application of Homestay by using Box-Jenkins Approach 28/08/2018 PENULIS ARTIKEL JOURNAL FORECASTING SALES DEMAND OF NEW PROTON CAR USING BASS DIFFUSION MODEL 01/08/2018 PENULIS ARTIKEL JOURNAL FORECASTING SALES DEMAND OF NEW PROTON CAR USING BASS DIFFUSION MODEL 01/10/2018 PENULIS ARTIKEL JOURNAL New product forecasting with limited or no data 25/10/2016 PENULIS ARTIKEL BERSAMA NON-REFEREED PUBLICATION CONFERENCE PAPER FORECASTING ECOTOURISM DEMAND IN PAHANG USING EXPONENTIAL SMOOTHING TECHNIQUES 02/11/2019 PENULIS ARTIKEL BERSAMA CONFERENCE PAPER NEW PRODUCT FORECASTING WITH LIMITED OR NO DATA 25/10/2016 PENULIS BERSAMA ARTIKEL