PROFESOR MADYA DR. HAFIZOAH BINTI KASSIM

	Contact No. : 094246861 Gender : FEMALE Nationality : MALAYSIA Current Positon : DS54-A-PROFESOR MADYA E-Mail : hafizoah@ump.edu.my
ACADEMIC QUALIFICATION
. 2012 : IJAZAH KEDOKTORAN (DOCTORAL DEGREE), LA TROBE UNIVERSITY, AUSTRALIA . 2001 : IJAZAH SARJANA (MASTERS DEGREE), Universiti Teknologi Malaysia . 1999 : IJAZAH SARJANA MUDA (BACHELOR DEGREE), International Islamic University Malaysia
EXPERTISE
EXPERT AREA MAJOR YEARS OF EXPERTISE LEVEL APPLIED LINGUISTICS TESL/TEFL/ESP & LEARNING STYLES 15 SANGAT TINGGI COMPUTER-BASED TEACHING AND LEARNING EDUCATIONAL TECHNOLOGY; MULTIMEDIA LEARNING 10 SANGAT TINGGI
EMPLOYMENT HISTORY
EMPLOYER POST JOIN DATE RESIGN DATE STATUS Multimedia University Assistant Lecturer 17/09/2001 15/01/2004 Tetap Kumpulan Pendidikan Yayasan Pelajaran Johor Lecturer 01/02/2007 15/09/2001 Tetap
RESEARCH
NO. TITLE ROLE START DATE END DATE STATUS 1. Development of Environmental English Literacy Instruction: Leveraging Local Resources for Language Proficiency Leader 15-OCT-2024 14-OCT-2025 Sedang Berjalan 2. DEVELOPMENT OF RUBRICS FOR DIGITAL TECHNICAL ORAL PRESENTATION(DTOP) IN ENGLISH ACADEMIC PURPOSE(EAP) SETTING FOR UMP GRADUATES Member 25-DEC-2022 24-DEC-2024 Sedang Berjalan 3. ASSESSMENT PRACTICES AND CHALLENGES AMONG LANGUAGE LECTURERS IN IMPLEMENTING BLENDED LEARNING IN MALAYSIAN UNIVERSITIES Member 01-NOV-2022 31-OCT-2024 Sedang Berjalan 4. THE IMPACT OF USING GUIDED WRITING APPROACH ON SECONDARY SCHOOL LEARNERS FOR WRITING PERFORMANCE, GERMANE COGNITIVE LOAD AND ATTITUDES. Leader 01-SEP-2022 31-AUG-2024 Tamat (Perlu hantar laporan akhir) 5. EXPLORING HEUTAGOGICAL APPROACH TO ENHANCE SELF-DETERMINED LEARNING AND CREATIVE PERFORMANCE OF ESL SECONDARY SCHOOL STUDENTS Leader 01-SEP-2022 31-AUG-2025 Sedang Berjalan 6. FORMULATION OF SLOW LEARNERS COGNITIVE DEVELOPMENT MODEL THROUGH PLAYGROUND EQUIPMENT DESIGN Member 07-SEP-2021 06-SEP-2023 Tamat (Perlu hantar laporan akhir) 7. THE EFFECTS OF E-BOOK READER APP ON TERTIARY STUDENTS� CREATIVE WRITING PERFORMANCE AND MOTIVATION Leader 01-JUN-2021 31-MAY-2023 Tamat (Perlu hantar laporan akhir) 8. DEVELOPING A CUSTOMISED ESSAY GENERATOR APP TO FACILITATE ESL LEARNERS WRITING TASKS Member 23-DEC-2020 22-DEC-2022 Tamat (Perlu hantar laporan akhir) 9. THE IMPACTS OF DIGITAL SUPPORTSON PROCESS WRITTING AND CREATIVE PERFORMANCE Leader 10-DEC-2020 09-DEC-2023 Sedang Berjalan 10. Formulation of a New Creative Learning Framework for a Technology-Infused Language Learning Environment in the 4IR Context Leader 01-SEP-2019 31-MAY-2022 Selesai (Tidak Mencapai KPI) 11. ASSESSMENT MODELLING FOR CREATIVITY ENHANCEMENT AND COGNITIVE LOAD MANAGEMENT IN TECHNICAL WRITING Leader 01-SEP-2019 30-NOV-2022 Tamat (Perlu hantar laporan akhir) 12. DESIGNING AN ADAPTIVE AND DYNAMIC LEARNING SCHEME BASED ON FUZZY INTELLIGENCE CLASSIFIER: A GRAMMAR LEARNING PERSPECTIVE Member 15-AUG-2019 14-NOV-2021 Selesai (Mencapai Sebahagian KPI) 13. Development of a Psychometric Measurement Instrument on Team Creativity Inventory for a Blended Learning Environment Leader 20-SEP-2017 19-SEP-2019 Tamat (Perlu hantar laporan akhir) 14. Designing Reading Comprehension Strategy for Arabic Speaking Students Member 30-JUN-2017 29-JUN-2019 Tamat (Perlu hantar laporan akhir) 15. Investigating the Influence of First Language Structures in Writing English Language Compositions among Middle East Students in PIE program Member 30-JUN-2017 29-JUN-2019 Selesai (Mencapai Sebahagian KPI) 16. An analysis of foreign language (FL) learner writing: The role of feedback and the classroom environment Member 30-JUN-2017 29-JUN-2019 Selesai (Mencapai Sebahagian KPI) 17. Virtual Reality Teaching Approach in Reading Classroom Member 30-JUN-2017 29-JUN-2019 Tamat (Tutup Projek) 18. Developing A Technology-mediated Reading Comprehension Tasks to Scaffold Learners in the Building of Negotiation Skills Member 30-JUN-2017 29-JUN-2019 Selesai (Tidak Mencapai KPI) 19. A New Competency based Framework for English for Specific Engineering Purposes (ESEP) Practitioners Member 01-AUG-2016 31-JUL-2019 Selesai (Mencapai Semua KPI) 20. The Impact of using a Mobile Assisted Tense Tool on Students' Motivation and Learning Performance Leader 01-MAY-2016 30-APR-2019 Selesai (Mencapai Sebahagian KPI) 21. Keberkesananan Pelaksanaan Penereapan Elemen Merentas Kurikulum (EMK) Kreativiti Melalui Pengajaran dan Pembelajaran (Pdp) di dalam Mata Pelajaran Jawi Leader 01-MAY-2016 30-APR-2018 Selesai (Mencapai Semua KPI) 22. The Effects of Using Vocabulary Apps in Learning Engineering Vocabulary for Students at Tertiary Level Member 01-FEB-2014 31-JAN-2016 Tamat (Tutup Projek) 23. Developing a Task Based Public Speaking Model in a Blended � Learning Environment Member 01-JUN-2013 31-MAY-2015 Tamat (Tutup Projek) 24. Development of Creativity Measurement Tool for Products of Mechanical Engineering Students Leader 01-OCT-2012 30-JUN-2015 Selesai (Mencapai Semua KPI) 25. Development Creative Strategies Taxonomy and Evaluating Student’s Public Speaking Performance Though the Creative Strategies Leader 15-JUL-2012 14-JUL-2014 Selesai (Mencapai Semua KPI) 26. Development of English for Academic Purpose (EAP) Proposal Writing Course For Engineering Students Member 01-AUG-2008 31-JUL-2009 Selesai (Mencapai Semua KPI) 27. Oral Presentation Skills For Engineering Students: Industry's Criteria Member 04-JAN-2007 31-MAR-2008 Selesai (Mencapai Semua KPI) 28. Developing A Standard Plagiarism Guidelines on Internet Materials Member 04-JAN-2007 31-MAR-2008 Selesai (Mencapai Semua KPI) 29. Development Correlation Map Between Learning Styles, Reading Material and Creativity Leader 04-JAN-2007 31-MAR-2008 Selesai (Mencapai Semua KPI) 30. Developing Safety Aptitude Standard & Messuring Tools for Contractor Worker During Turnround Operation In Petrochemical. Member 01-NOV-2005 31-OCT-2006 Selesai (Mencapai Semua KPI) 31. Developing Speaking Skills Module for Engineering Students. Member 06-APR-2005 05-APR-2006 Selesai (Mencapai Semua KPI)
PUBLICATION
TYPE PUBLICATION TARIKH PENERBITAN TYPE OF CONTRIBUTION REFEREED PUBLICATION BOOK CHAPTER English Proficiency Test on Admission: Development, Implementation, Challenges and Future Directions in Teaching and Learning English in Malaysian Higher Education: Sharing Experience to Improve Practice 01/09/2018 Main author and Corresponding author BOOK CHAPTER Preparatory Intensive English: Preparing International Students for Academic Study in Higher Education in Teaching and Learning English in Malaysian Higher Education: Sharing Experience to Improve Practice 01/11/2018 Co-author Contributed to the content of the article JOURNAL Impact of Extraneous Cognitive Load on Multimedia based Grammar Learning: A Comparative Study 01/12/2018 40% JOURNAL Student Perceptions on the Effectiveness of Using Tell Me More for Pronunciation Learning, International Journal of Language Education and Applied Linguistics 31/12/2018 Co-author Contributed to the writing and editing of the paper. BOOKS Scientific Writing (Technology) 01/03/2017 Sole Author JOURNAL VocBlast for learning engineering and technical vocabulary, Jurnal Paradigma 01/03/2016 Co-author Contributed to the data collection and analysis, writing and editing of the paper. JOURNAL Creative strategy: A pilot evaluation of a hypothetical learning model through public speaking performance. Procedia - Social and Behavioral Sciences 01/03/2015 Main author Contributed to the data collection and analysis, writing and editing of the paper. JOURNAL Exploring Strategic Thinking Skills in Process Oriented Task in ESL Classroom. Procedia - Social and Behavioral Sciences 01/03/2015 Co-author Contributed to the data collection and analysis, writing and editing of the paper. JOURNAL Stylistic Analysis of Invocation in Alexander Pope’s the Rape of the Locke. International Journal of Applied Linguistic & English Literature 01/03/2015 Co-author Contributed to the writing and editing of the paper BOOKS NO Plagiarism! 01/11/2014 Main Author Contributed to the research and development of the book, and coordinated the team. JOURNAL Conceptualizing English workplace communication needs of professional engineers: The challenges for English language tertiary educators. International Journal of Contemporary Business Management 01/03/2014 Co-author JOURNAL Effects of online tools utilization on thinking skills: Afghanistan students’ perceptions. Research Journal of Educational Sciences 01/03/2014 Co-author JOURNAL Generating the specialized engineering word list for students at tertiary level education. Australian Journal of Basic and Applied Sciences 01/03/2014 Co-author JOURNAL Perceptions of Afghanistan students on the use of online tools for learning. International Journal of Technical Research and Applications 01/03/2014 Co author JOURNAL Using a multimedia learning tool to improve creative performance. Thinking Skills and Creativity 01/03/2014 Main Author JOURNAL The relationship between learning styles, creative thinking performance and multimedia learning materials. Procedia - Social and Behavioral Sciences 01/03/2013 Sole author JOURNAL English communicative events and skills needed at the workplace: Feedback from the industry. English for Specific Purposes 01/03/2010 Main author JOURNAL Impact of multimedia instructional materials on creative thinking. Pertanika Journal of Social Sciences and Humanities 01/03/2010 Main author JOURNAL What do reading materials and learning styles tell about creative potential? Jurnal UMP: Social Sciences and Technology Management 01/03/2009 Main author JOURNAL Developing Speaking Skills Module for Engineering Students. 22/12/2008 40% Penulis utama JOURNAL Developing speaking skills module for engineering students. The International Journal of Learning, 01/03/2008 Co author JOURNAL Resolving conflict: Enhancing engineering students’ English fluency through workplace situation. The International Journal of Learning 01/03/2008 Main author JOURNAL The use of ICT in the implementation of Student-Centered Learning (SCL). Internet Journal of e-Learning Language & Teaching 01/03/2007 Main author NON-REFEREED PUBLICATION CONFERENCE PAPER Problem-oriented project-based learning: An initiative to mould balanced graduates, In iCGPA International Conference (iIC 2017) 31/07/2018 Co author CONFERENCE PAPER Students' perception in using virtual reality device in English classroom. In: 12th Malaysia International Conference on English Language Teaching (MICELT) 2018 31/10/2018 Co author CONFERENCE PAPER Evaluating the Creativity of a Product Using Creativity Measurement Tool, E-Proceeding of the International Conference on Social Science Research, ICSSR 2015, Kuala Lumpur, Malaysia 30/06/2015 Co author CONFERENCE PAPER Expert Review Profile On Creativity Measurement Tools, E-Proceeding of the International Conference on Social Science Research, ICSSR 2015, Kuala Lumpur, Malaysia 30/06/2015 Co author ARTICLE The Intricate Relationship between technology, knowledge and creativity 01/03/2014 Main Author CONFERENCE PAPER Can multimedia learning tools enhance creative thinking? A paper session presented at the Second Asian Conference on Education, Osaka, Japan 31/12/2010 Main author JOURNAL Needs Analysis for Oral Communication at the Workplace: A case study of English language requirements for engineers in an automotive company. Jurnal UMP: Social Sciences and Technology Management, 01/03/2009 Co author BOOKS Work-it-out for Effective Speaking 15/10/2008 30 PERATUS CONFERENCE PAPER Utilizing ICT to Promote Motivation towards Language Learning among Engineering Students. A paper session presented at the 5th Language For Specific Purposes International Seminar 30/04/2006 Co author CONFERENCE PAPER Towards the Effectiveness of Using ICT in Enhancing Language Learning Process: A Pilot Study. A paper session presented at the Inaugural International Conference of Teaching and Learning of English (TLEiA): Towards an Asian Perspective 30/11/2005 Main author EDITORIAL ACTIVITITIES JOURNAL International Journal of Language Education & Applied Linguistics (IJLEAL), 8(1) 30/06/2018 Editor-in-Chief JOURNAL International Journal of Language Education & Applied Linguistics (IJLEAL), 8(2) 31/12/2018 Editor-in-Chief BOOKS Professional Skills Kit for UMP Graduates 31/12/2007 Main Editor